Travel for Sport: Beyond the Sidelines

There's travel, and then there's travel that makes your heart pound with the roar of a stadium. It's one thing to watch a game on screen, but it's another to feel the collective cheer of thousands of fans around you. Live sporting events are powerful because you're there.
You're not just a spectator; you're part of the story and, often, a moment in history. In host cities, "sporting fever❞ takes over, creating a festival of culture, camaraderie, and pure excitement. Cheering releases endorphins and dopamine. Attending a sports game fosters a sense of belonging, and studies have linked sports fandom to reduced loneliness and stronger feelings of social bonding- the ingredients of happy humans.
Transform your sports journey into a once-in-a-lifetime experience by adding extra luxury touches. Going beyond standard tickets can unlock a new level of enjoyment and exclusivity with milestone-making encounters.
Imagine arriving at the stadium and being escorted to a VIP suite with premium seating and gourmet catering. Many luxury packages offer behind-the-scenes access, such as pre-game field passes or exclusive meet-and- greets with sports legends. You could take a private tour of the venue, gaining insights into its history and architecture.
Complement the on-field action with five-star accommodation, from historic grand hotels to chic, modern boutiques. Indulge in high-end dining at Michelin-starred restaurants or discover hidden culinary gems recommended by a personal concierge. Personalised tours can extend the adventure beyond the stadium, whether it's exploring local art galleries, taking a private cooking class, or enjoying a chartered yacht excursion. These curated experiences ensure your trip is as memorable off the field as it is on.
The true magic of sports travel lies in the personal moments and emotional connections it can foster.
Janice, a tennis fan from Hong Kong, describes her first trip to Wimbledon as "magical." She recalls, "I had goosebumps just walking through the gates- you can feel the history everywhere. The best part was sharing that moment with my dad, who had always dreamed of going to Wimbledon."
For Michael, a football fan, attending the World Cup was a lifelong ambition fulfilled. "The city was so alive with football mania," he says. "I remember standing in the stadium, next to fans from Japan and Germany, all of us singing along to the same anthems."
The collective euphoria is something that has to be felt in person. Combining travel with the thrill of live sports offers a chance to witness history, connect with a global community, and create your own unforgettable stories. The roar of the crowd, the shared joy of victory, and the vibrant culture of a host city all come together to create an electrifying experience.
Stop watching from the sidelines and put yourself at the heart of the action. Whether you're drawn to the snowy peaks of the Olympics or the iconic grounds of Wimbledon, the world of sport is waiting. It's time to go and be a part of it.
Major events in 2026
If you feel like you've missed out this year, don't worry, because 2026 is shaping up to be a monumental year for sport. The calendar is packed with iconic events, each providing unique opportunities for incredible travel adventures.
Winter Olympics, 6-22 Feb
Winter Paralympics, 6–15 Mar
Milan & Cortina, Italy
Get ready to bundle up, because the world's best winter athletes are set to compete against the breathtaking backdrop of the itallan Alps. The 2026 Winter Olympics in Mian and Cortina d'Ampezzo represents the pinnacle of cold-weather competition.
From high-speed skiing to graceful figure skating. you can experience it all while enjoying world-class cuisine and stunning alpine scenery.
FIFA World Cup, 11 Jun-19 Jul
USA, Canada, Mexico
The world's most popular sporting event is coming to North America. For the first time, three nations will co-host the FIFA World Cup, creating a football festival that spans an entire continent. Picture yourself in a stadium electric with energy in Los Angeles, Toronto, or Mexico City, chanting alongside fans from across the globe. The atmosphere will be Infectious, the stakes will be high, and you'll be glad you went.
Wimbledon
29 Jun-12 Jul
Sip Pimm's, savour strawberries and cream, and watch tennis royalty compete on the iconic grass courts. For many, attending the world's oldest tennis tournament in London is a bucket-list experience.
The Commonwealth Games
23 Jul-2 Aug
Held every four years, this multi-sport event brings together athletes from the Commonwealth of Nations in a celebration of sport and friendship.
The neot edition in 2026 promises an unforgettable display of athletic talent.
NBA & Super Bowl
For fans of American sports, planning a trip around a major NBA rivalry or the spectacle of the Super Bowl offers an intense and exhilarating experience.
The energy spils into everything from city-wide promotions and special menus to pop culture moments.
The Masters, 6-12 April
US Open, 18-21 June
British Open, 12-19 July
Follow the world's finest golfers as they chase glory across golf's most hallowed grounds. From the szales-lined fairways of Augusta National to the windswept links of St. Andrews, each major championship offers a unique blend of athletic excellence and stunning natural beauty that makes every shot a moment of pure anticipation.
